How many calls this month started with "why you?"

You've been doing this ten or twenty years. Your clients get great results.

But the referrals show up as a trickle, and you can't plan a month around them. The launches that used to sell out are turning into crickets. You've sold to your own list so many times it barely opens anymore. And the ads? The money goes out and comes back break even, at best.

So you get on a call with someone new, and you're back at zero. Explaining who you are. Proving you're worth it. Answering "Why you? What do you know?" for the hundredth time.

It's not your expertise. It's what people find when they check you out.

People don't pay ten grand to a total stranger. They'll pay ten grand to someone they know, like and trust. That's why referrals close so easily. Somebody they already trust made the case before you ever spoke.

Someone who just sees your ad doesn't have that. They leave to go check you out. And all they find is you, talking about you. Your website, you wrote. Your testimonials, you picked. One source. You.

The fastest way I know to change what they find

A bestselling book. Not as a badge. As the first place people find somebody other than you making the case.

My book, The Book on Facebook Marketing, became the number one search result on Amazon for "Facebook marketing." I used it to get into Forbes. I used Forbes to get into Entrepreneur. Then Daymond John became a client, and people started saying, "I don't know Nick, but I know Daymond John."

Each one led to the next. By the time people got to me, they already knew who I was. I didn't have to sell.

My wife Megan and I have since helped over a thousand entrepreneurs become bestselling authors.

Why most bestsellers never bring in a single client

Most experts get pulled into the "guaranteed bestseller" deals. A badge on a book that ranks for a week, collects dust, and never drives a single sale for the business.

The book was never the problem. A bestseller on its own doesn't grow your business. It's the system around it that does. Press. Reviews from real readers. Podcasts. Stages. Each one makes the next one easier to get, and every one of them leads back to you.

I call that the Authority Flywheel, and your book is where it starts.

What's inside the Bestseller On Fire System

• Part 1: The foundation of your book. Your title, your subtitle, your outline and who your book is for, with Bestie™ there to help you work through it.

• Part 2: Launch to bestseller. The Bestseller On Fire launch process. The same one we use to get our clients' books to bestseller on Amazon, usually in more than one category.

• Part 3: Build your Authority Flywheel. How to turn your bestseller into press, reviews from real readers, podcasts and stages, the same way I used my book to get into Forbes, then Entrepreneur, then in front of Daymond John. Each one makes the next one easier to get, and every one of them leads back to you.

• Part 4: Turn it into clients. How the Authority Flywheel changes what people find when they check you out, so they show up to the call already knowing who you are.

Walk into every call already chosen. What if...

• What if every new lead who checked you out found somebody other than you making the case?

• What if people showed up to the call already knowing how you think and what you've done?

• What if your cold traffic closed the way your referrals always have?

• What if you could stop waiting on the next launch to have a good month?

• What if a bestseller with your name on it did the selling before you ever got on the call?